Comparing Attribute Importance And Reason Methods For Understanding Behavior: An Application To Internet Job Searching
By: James D. Westaby
Published: 2005
Uploaded: 01/08/2007
Uploaded by: Pocket Masters
Pockets: Gottesman Libraries Archive, James Westaby Collection, Organization & Leadership, Teachers College Faculty
Tags: Attribute importance method, behavior, Rason method

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Description/Abstract: This study compared attribute importance and reason methods for understanding internet job search behavior. The attribute importance method assessed the perceived importance of various factors involved in decisions to use the internet for job search. The reason method assessed the specific factors people use to explain their anticipated internet job search behavior, which included a differentiation of reasons for and reasons against performing the behavior. Logistic regression results from 224 job searchers (mean age 27.9 years) indicated that attribute importance variables explained 5 per cent of the variance in objectively measured job search behavior. Reason variables explained 15 per cent of the variance in behavior, which represents a significant increment in prediction over and above that explained by the attribute importance method. Moreover, the reason method was able to identify several determinants of job search behavior that were unidentified by the attribute importance method. Results provide strong support for using reason variables in applied psychological research.

Source: Applied Psychology: An International Review
Volume: 54
No: 4
Pages: 568 - 583