|Establishing Cultural Clout in a Global Art Economy: The Forging of a New Art World in Lebanon|
Uploaded by: Arts Administration Program
Pockets: International, Multiculturalism, Visual Arts, Museums, Crafts, Arts Administration Program Theses (Permission Required), Arts Administration: General, Cultural & Urban Planning, Development, Philanthropy
Tags: Art museums, Beirut, Global Art Market, Globalism, Lebanon, Nonprofit Arts Organizations, Transnationalism
Description/Abstract: This thesis investigates the strategic approaches adopted by New York City art museums for the design, execution, and application of audience-focused evaluation. In particular, I focus on studies that incorporated qualitative audience input and looked at three specific evaluation projects: The Metropolitan Museum of Art’s first comprehensive examination of its audio guide, looking at user demographics and preferences; The Museum of Modern Art’s in-house evaluation used in the redesign of MoMA.org, studying online library users and incorporating museum staff insight into general platform users; and the Solomon R. Guggenheim Museum’s funding-driven three-year study on the impact of Learning Through Art, an artist in-school residency program, on literacy and critical thinking skills of its participants. I examine the three projects’ audience engagement goals, evaluation personnel, and application of findings. Across the projects and institutions, I find growing interest in qualitative audience input while evaluation practices remain largely unsystematic. These processes frequently dependent on individual evaluator decisions and funding restrictions. Further, despite a stated goal to diversifying outreach, organizations continue to focus on existing audiences. Overall areas for improvement include the awareness of researcher biases and study limitations to help develop better methodology and ensure validity and reliability, consideration of audience constituencies and its implications, and the systemic utilization of findings.