|Music Programming in Visual Arts Institutions: Formats, Goals and Perspectives.|
Uploaded by: Arts Administration Program
Pockets: Arts Administration, Arts Administration Program Theses, Arts Administration: General, Music, Opera, Visual Arts, Museums, Crafts, ARAD Theses: Fall 2013 to Spring 2015
Tags: Music Programming, Visual Arts Institutions
Description/Abstract: Visual arts institutions currently stand at a pivotal time in their development: shifting audience demographics and a rapidly changing participatory culture are pressuring museums to re – evaluate their role in public life. Museums are looking for new ways to appeal to their audiences and keep their offerings relevant in the shifting field of contemporary culture.
Today, museums are embracing new strategies for facilitating audience participation by extending their focus from the visual arts to new subject matters and reimagining themselves as spaces of interdisciplinary exchange. The increasing presence of music within museum walls is one of the forms these efforts take. Leading visual arts institutions across the United States are embracing the aural medium by developing curatorially – driven music programs and establishing their own music departments. Through a specific examination of five visual arts institutions with robust music programs – The Metropolitan Museum, The Museum of Modern Art, MoMA PS1, The Walker Art Center and the Los Angeles County Museum of Art - this thesis investigates the goals visual arts museums pursue when developing music programs, the curatorial and administrative processes they follow, and the challenges they face.