Marketing

Created By: Arts Administration Program
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[thumbnail] Niche Museums: How Do They Effectively Build And Develop An Institutional Brand?
by K. Liang (2017)
uploaded by: Arts Administration Program

[thumbnail] Friend or Foe?: An Examination of the Use of Technology for Audience Engagement in Performing Arts Organizations
by Y. Kondo (2017)
uploaded by: Arts Administration Program

[thumbnail] REBRANDING MUSEUMS: RELEVANCY IN A COMPETITIVE CULTURAL MARKETPLACE
by J. Perutz (2017)
uploaded by: Arts Administration Program

[thumbnail] Multiculturalism and Gentrification: Culturally Specific Performing Arts Organizations in Harlem
by T. Calves (05/2016)
uploaded by: Arts Administration Program

[thumbnail] For Your Consideration: The Mechanisms, Guiding Principles and Practices for Marketing the Commercial Theatrical Arts on Broadway
by L. Haynes (05/2016)
uploaded by: Arts Administration Program

[thumbnail] ATTRACT OR DISTRACT? HOW NEW YORK CITY ORCHESTRAS HAVE ADAPTED THEIR TARGETING STRATEGIES IN RESPONSE TO CHANGING CONSUMER BEHAVIOR
by T. Stola (05/2016)
uploaded by: Arts Administration Program

[thumbnail] Once Upon A Time: Understanding How Various Narratives Shape the Identities Of The Morgan Library & Museum, The Frick Collection, And the Neue Galerie.
by A. Morel (05/2016)
uploaded by: Arts Administration Program

[thumbnail] How Preprofessional Classical Music Management Organizations Promote Emerging Talent
by R. Li (05/2016)
uploaded by: Arts Administration Program

[thumbnail] For the Love of Fashion: The Success of Fashion Inside Today's Museum
by H. Fagadau (05/2016)
uploaded by: Arts Administration Program

[thumbnail] DYNAMIC DIALOGUE: HOW CULTURALLY SPECIFIC MUSEUMS IN NEW YORK CITY CONNECT AND COMMUNICATE WITH THEIR AUDIENCES
by H. Chao (10/2015)
uploaded by: Arts Administration Program

[thumbnail] On with the Old, In with the New: Tactics for Marketing the Legacy of Collectors' Museums
by A. Bell (2012)
uploaded by: Arts Administration Program

[thumbnail] The New York City Opera: A Marketing Study
by D. Kleiser (1982)
uploaded by: Arts Administration Program

[thumbnail] Audiences at Alternative Cinema in New York: A Marketing Survey
by M. Reinharth (1983)
uploaded by: Arts Administration Program

[thumbnail] An Analysis Of Marketing Activities At Carnegie Hall, with a case study of the Carnegie-Thon
by G. Chiang (1986)
uploaded by: Arts Administration Program

[thumbnail] Portrait Records (A Marketing Plan)
by J. Doelp (1989)
uploaded by: Arts Administration Program

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