Marketing

Created By: Arts Administration Program
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[thumbnail] REBRANDING MUSEUMS: RELEVANCY IN A COMPETITIVE CULTURAL MARKETPLACE
by J. Perutz (2017)
uploaded by: Arts Administration Program

[thumbnail] Multiculturalism and Gentrification: Culturally Specific Performing Arts Organizations in Harlem
by T. Calves (05/2016)
uploaded by: Arts Administration Program

[thumbnail] Once Upon A Time: Understanding How Various Narratives Shape the Identities Of The Morgan Library & Museum, The Frick Collection, And the Neue Galerie.
by A. Morel (05/2016)
uploaded by: Arts Administration Program

[thumbnail] ATTRACT OR DISTRACT? HOW NEW YORK CITY ORCHESTRAS HAVE ADAPTED THEIR TARGETING STRATEGIES IN RESPONSE TO CHANGING CONSUMER BEHAVIOR
by T. Stola (05/2016)
uploaded by: Arts Administration Program

[thumbnail] For Your Consideration: The Mechanisms, Guiding Principles and Practices for Marketing the Commercial Theatrical Arts on Broadway
by L. Haynes (05/2016)
uploaded by: Arts Administration Program

[thumbnail] For the Love of Fashion: The Success of Fashion Inside Today's Museum
by H. Fagadau (05/2016)
uploaded by: Arts Administration Program

[thumbnail] How Preprofessional Classical Music Management Organizations Promote Emerging Talent
by R. Li (05/2016)
uploaded by: Arts Administration Program

[thumbnail] DYNAMIC DIALOGUE: HOW CULTURALLY SPECIFIC MUSEUMS IN NEW YORK CITY CONNECT AND COMMUNICATE WITH THEIR AUDIENCES
by H. Chao (10/2015)
uploaded by: Arts Administration Program

[thumbnail] On with the Old, In with the New: Tactics for Marketing the Legacy of Collectors' Museums
by A. Bell (2012)
uploaded by: Arts Administration Program

[thumbnail] The Art of Social Media
by S. Houston (2010)
uploaded by: Arts Administration Program

[thumbnail] Raising Money and Awareness with Cause Marketing and Online Fundraising
by P. Silver (2008)
uploaded by: Arts Administration Program

[thumbnail] Defining an Audience: How are Children's Museums Identifying, Marketing, and Developing Their Audience? A Study of New York City's Children's Museums
by R. King (2008)
uploaded by: Arts Administration Program

[thumbnail] Youth Music and the National Youth Music Organisations: The Need for Evaluative Tools for UK Re-granting Agencies in the Music Field
by F. Witbooi (2007)
uploaded by: Arts Administration Program

[thumbnail] Young Adults and the Visual Arts: An Approach to Audience Development
by M. Mazur (2007)
uploaded by: Arts Administration Program

[thumbnail] Today's Technology, Tomorrow's Audience: The Use of New Technology in Developing Young Audiences in Classical Music
by V. Samra (2006)
uploaded by: Arts Administration Program

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